The England footballer Wayne Rooney's faces are seen wrapped up in polythene, sold outside a shop near St. Paul's Cathedral where merchandise accessories are being sold off cheap outside sports shop in City of London. It is a few days after the England team's defeat by Germany in the quarter-finals of the South African World Cup and while English flags are stored away in time for the next St. George's Day when nationalism and patriotic emotions are showed on homes, in streets and on working mans’ vans, these Rooney face masks are now seen as passé, unsellable at current prices so their value has been reduced from just 10 pence. Golden boy Rooney is still a commodity that Manchester United earn millions from – their merchandising opportunities reach a fever levels at times of premiership and international matches.
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