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USA - Atlanta - Downtown buildings and Marlboro Man billboard

A Phillip Morris ad using the famous Marlboro Man cowboy character on a downtown Atlanta billboard. The Marlboro Man is a figure used in tobacco advertising campaign for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The image involves a rugged cowboy or cowboys, in nature with only a cigarette. The advertisements were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine. The Marlboro advertising campaign, created by Leo Burnett Worldwide, is said to be one of the most brilliant advertisement campaigns of all time though two of the Marlboro cowboy actors died of lung cancer.

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Filename
atlanta_city02-05-11-1995_1.jpg
Copyright
Richard Baker
Image Size
4096x2677 / 1.4MB
marlboro cigarette man cowboy smoking smoker smoke advertisement ad billboard media laws state packets addiction downtown atlanta buildings urban city companies offices corporations corporate american america USA us cityscape metropolis phillip morrisons character actor role campaign tobacco industry
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Richard Baker - All pics
A Phillip Morris ad using the famous Marlboro Man cowboy character on a downtown Atlanta billboard. The Marlboro Man is a figure used in tobacco advertising campaign for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The image involves a rugged cowboy or cowboys, in nature with only a cigarette. The advertisements were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine. The Marlboro advertising campaign, created by Leo Burnett Worldwide, is said to be one of the most brilliant advertisement campaigns of all time though two of the Marlboro cowboy actors died of lung cancer.
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