A 15 year-old teenage girl sips a Starbucks Frappuccino coffee through a straw in a London Street. Dressed in a black cloche-style hat, black glasses and matching black coat, the young lady purses her lips to draw in the iced drink, ironically on a bitterly cold mid-winter's day. The girl's long hair spills over her shoulders and her hat is pulled low over her head, keeping the low temperatures out. The wall is in a back street of Greenwich in southeast London, the area of the city known for its maritime heritage and this young consumer is a target buyer for Starbucks, the coffee retailer.
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