A lady is about to cross the road with macho men models in a Tommy Hilfiger bus ad behind, in the City of London. About to walk out and cross the road in the heart of the capital's financial district (founded by the Romans in the 1st Century) the woman stands in a pool sunlight unaware of the adverts behind her. We see the ripples of abdominal muscles on the torsos of two men, seemingly drying themselves with branded towels - the epitome of male sexuality and sex-appeal that helps sell lifestyle products.
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