UK - London - It's a Wonderful World Billboard
A peeling billboard reveals older layers of Primesight street advertising incl the dystopian message "It's a wonderful world." The differences between dream and dystopia make for a comical, if slightly sad landscape in this south London street called Coldharbour Lane SW9, the home for housing estates and problem families in the borough of Lambeth. Peeling sheets of past ad campaigns after rainfall has helped tear the top layer to reveal others underneath.
Primesight is one of the UK's leading Outdoor advertising companies with ownership of a diverse portfolio of products in a range of environments.