USA - Georgia - Atlanta Marlboro Men.
In evening city mist, a car park attendant stands guard over his downtown Atlanta parking lot. Next to him is a giant billboard for Marlboro with the classic face of the Marlboro cowboy, depicted drawing on a cigarette and wearing the traditional wide-brimmed stetson. They are low in the frame and the gloomy and eerie mist sits oppressively around the tall buildings, obscuring their top floors. Office lights still burn and a bright street light shines with the intensity of a small solar flare. The Marlboro Man is part of a tobacco advertising campaign for Marlboro cigarettes. The Marlboro Man was first conceived by the Leo Burnett agency in 1954. The image involves a rugged cowboy or cowboys, in nature with only a cigarette. The ads were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine. Actor and author William Thourlby is said to have been the first Marlboro Man. The models who portrayed the Marlboro Man were New York Giants Quarterback Charley Conerly, New York Giants Defensive Back Jim Patton, Darrell Winfield, Dick Hammer, Brad Johnson, Bill Dutra, Dean Myers, Robert Norris, Wayne McLaren, David McLean and Tom Mattox. Two of them, McLaren and McLean, died of lung cancer.Add to Cart Add to Lightbox Download