Hungary - Budapest - Marlboro Lights cigarette promotion
Three models pose in a market square near Budapest, two holding advertising merchandising for Marlboro Lights, a promotion for those recently emerging from the former Communist to taste the delights of this western cigarette. The US tobacco company Philip Morris manufactures this brand and after the fall of the Berlin Wall, those living in former eastern-bloc nations created a vast new market that opened up potential income for the ambitious cigarette industry - just as it has in China and African countries. In this town square, people pass-by and sit in cafes before the three women take their product to the masses, handing out free cigarettes to tempt smokers and perhaps future smokers.
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