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Hungary - Budapest - Marlboro Lights cigarette promotion

Three models pose in a market square near Budapest, two holding advertising merchandising for Marlboro Lights, a promotion for those recently emerging from the former Communist to taste the delights of this western cigarette. The US tobacco company Philip Morris manufactures this brand and after the fall of the Berlin Wall, those living in former eastern-bloc nations created a vast new market that opened up potential income for the ambitious cigarette industry - just as it has in China and African countries. In this town square, people pass-by and sit in cafes before the three women take their product to the masses, handing out free cigarettes to tempt smokers and perhaps future smokers.

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Filename
cigarette_promo-13-06-1990_1.jpg
Copyright
Richard Baker
Image Size
4096x2695 / 1.2MB
marlboro cigarettes tobacco industry promotion promo marketing audience public location place eastern east EU europe merchandise awareness target new nineties 1990s 90s Hungarian Hungary american BAT philip morris market advertising ad women girls sexuality sex-appeal female seduction models city urban town square smokers marketplace tempting tempt
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Three models pose in a market square near Budapest, two holding advertising merchandising for Marlboro Lights, a promotion for those recently emerging from the former Communist to taste the delights of this western cigarette. The US tobacco company Philip Morris manufactures this brand and after the fall of the Berlin Wall, those living in former eastern-bloc nations created a vast new market that opened up potential income for the ambitious cigarette industry - just as it has in China and African countries. In this town square, people pass-by and sit in cafes before the three women take their product to the masses, handing out free cigarettes to tempt smokers and perhaps future smokers.
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