With a giant Volkswagen (VW) poster of their Lupo car in the foreground, we are viewing an aerial view of Via dei Condotti, the pedestrian street that runs west from the Spanish steps in the Italian capital, Rome. Written in the Italian language, the banner says the word Astemia which in English translates teetotaller, implying the vehicle is clean and non-polluting - in other words, zero emissions. This high viewpoint is taken from the top of the famous landmark where the height and perspective allows us to see down the street where shoppers to and fro amid the occasional vehicle crosses or is parked to make deliveries. On the corner of the poster building are balconies, terraces and the shuttered windows of apartments.
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