China - Beijing - Shoppers watch a promotional push by Mororola at Joy City shopping mall in the commercial Xidan district

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Sales assistant explains mobile phone deals to a customer. Shoppers watch a massive PR promotional push by cell phone company Mororola. Following a stage presentation with models and large screens, the mobile phone giant has staff selling phones to customers as well as fun and giving away gifts by way of mass marketing. Crowds gathered to watch and buy. Xidan is one of the main commercial shopping area in the Xicheng district of Beijing, China. With Joy City as it's centerpiece, a 13-story coplex of western and Chinese shops. This is a shoppers haven as modern consumerism and commerce have a strong grip on Beijing's shop hungry crowds.

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Filename: 20120603shopping joy city beijing_BJ_1.jpg
Copyright: Mike Kemp
Image Size: 2730x4096 / 1.1MB; Mike Kemp Michael China Chinese Beijing capital city People's Republic of China Peoples PRC Xidan Joy City shopping shops shop shoppers commerce commercial consumers consumerism Xidan Xicheng district people inside interior mall malls centre center Motorola Motorrola Motorolla mobile cell phone phones company business commerce commercial people gather PR marketing promotion promotional sales assistant customer
Contained in galleries: Mike Kemp - All pics

Sales assistant explains mobile phone deals to a customer. Shoppers watch a massive PR promotional push by cell phone company Mororola. Following a stage presentation with models and large screens, the mobile phone giant has staff selling phones to customers as well as fun and giving away gifts by way of mass marketing. Crowds gathered to watch and buy. Xidan is one of the main commercial shopping area in the Xicheng district of Beijing, China. With Joy City as it's centerpiece, a 13-story coplex of western and Chinese shops. This is a shoppers haven as modern consumerism and commerce have a strong grip on Beijing's shop hungry crowds.