Sales assistant explains mobile phone deals to a customer. Shoppers watch a massive PR promotional push by cell phone company Mororola. Following a stage presentation with models and large screens, the mobile phone giant has staff selling phones to customers as well as fun and giving away gifts by way of mass marketing. Crowds gathered to watch and buy. Xidan is one of the main commercial shopping area in the Xicheng district of Beijing, China. With Joy City as it's centerpiece, a 13-story coplex of western and Chinese shops. This is a shoppers haven as modern consumerism and commerce have a strong grip on Beijing's shop hungry crowds.
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