UK - Celebrity chef - Levi Roots with his Reggae Reggae hot sauce
Keith Valentine Graham (born 24 June 1958), better known as Levi Roots, is a British-Jamaican reggae musician, television personality, celebrity chef, businessman and multi-millionaire currently residing in Brixton, South London. He gained widespread fame after appearing on the UK television programme Dragons' Den, where he gained £50,000 funding for his Reggae Reggae Sauce.
Levi, on Dragons' Den, originally said he developed and refined the sauce over many years, basing it on his grandmother Miriam Small's jerk chicken. This he now admits was false and used just as a marketing stratagy having invented the recipe himself. However, the origin of the recipe has been disputed by Tony Bailey, who runs a tiny West Indian takeaway in Brixton, South London; "The recipe is mine. People round here know, but we don’t say."
Mr Bailey also filed a claim in the High Court for more than £300,000 claiming that, as the inventor of the sauce, he was entitled to a share of profits.